The Goldilocks Paradox and the Challenge of Live Online Broadcasting
by Erik Schwartz on March 2, 2015
Online live video broadcasting is complicated and expensive, but it doesn’t have to be. A distributed solution can provide scalable online livestreaming that doesn’t cost more for each additional viewer.
Earlier today BitTorrent CEO, Eric Klinker spoke at Mobile World Congress in Barcelona, talking about the live online video broadcasting protocol known as BitTorrent Live. Below we’ve embedded his presentation, but I want to reiterate a few of the main points that show how big the problem and opportunity around online live broadcasting are.
Consumers continue to evolve how they are consuming content. Trends continue to show a shift toward spending more time on phones, with 86% of that time in apps compared to the browser. In general, consumers want options, including watching time-shifted content, and other alternatives to traditional TV. (Nielsen)